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Making website content easier for your library patrons to access

Welcome to episode 014 of Library Figures. In each episode, we interview a new guest and hear about one of their favorite marketing strategies. In this episode, Adam Kurzawa of ExpandTheRoom will be sharing about website content and information architecture. Adam leads business development for ExpandTheRoom, a Webby Award-winning digital strategy and experience design agency. ETR uses its Purpose-Driven Design philosophy and framework to help clients solve design challenges. Over the last 9+ years, he has worked with his agency to help improve digital products for ESPN, Citibank, New York Road Runners, Time Inc. publications, airline IT company SITA, and many others.

In this episode, he talks to us about about how to manage your library’s content strategy to be both easier to manage and easier for your patrons to use. He outlines some of the reasons that patrons visit your site and how to put the right information up front based on data surrounding your website’s usage. If your library’s website is full of years of content that might be outdated and unorganized, this is the episode for you!

“This stuff is really hard, detailed work. I often think content strategy is the unsung hero of the digital industry.

-Adam Kurzawa

Key Takeaways:

  • Why content inventory is important¬†
  • Using data to get relevant information about which content is important
  • Structuring your information architecture on your website
  • Testing your decisions to be sure that your content is the best it can be
  • Subjectivity vs objectivity
  • What does a good content strategy look like

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Don’t worry we won’t sell your information or give it to any third parties.¬†

Read the Episode Below

[00:00:07] Tyler Byrd:

Brought to you by Piola, the very first patron-inspired digital library branch. I’m your host Tyler Byrd, and this is Library figures. It’s a show about the people, data, and strategies behind some of the top-performing marketing campaigns in the library industry and how they’re driving community engagement like we’ve never seen before.

[00:00:32] Tyler Byrd:

Adam, thanks for joining us on Library Figures today. This is going to be great, to have you on the show, and for all of our listeners out there, Adam is coming in from ExpandTheRoom. He is not in the library space. He actually works with a fairly large New York agency that does a ton of digital development, and programming, and design, and marketing. I wanted to get him on the show. He’s a very good friend of mine, and I know he’s got a ton of great information that I think he can share. With that, Adam, I don’t want to go too far, because I want to give you a chance to introduce yourself and give a little background. If you don’t mind, can you take it from there, and tell us a little bit about you?

[00:01:11] Adam Kurzawa:

Sure. I’m glad to be on. I’m happy you asked me to be a part of this show. I think you’re doing great work on the podcast and with your company as well. I’ve been with ExpandTheRoom for the last nine years. Great digital creative shop here in New York, and have seen all types of clients with very interesting design challenges and problems, and really get a kick out of coming in, and learning about new businesses, and helping them improve their digital products.

[00:01:41] Tyler Byrd:

Awesome. What’d you do before ExpandTheRoom?

[00:01:44] Adam Kurzawa:

I worked for the better part of a decade in music. I was with a brand marketing and music company called Giant Step, here in New York, that’s going into their 29th year, actually. That company focused on events, marketing, management. We also did a lot of marketing for major label and small artists, and then got into eventually doing brand activation with Levi’s, and Steve Madden, and a bunch of other large brands. I was really leading marketing on the music side of the house, which was great, because I’m a massive music fan, and I got to really work directly with one of my passions, and learn about extending my skills at communicating with people, which has served me well in a business development capacity in the digital world.

[00:02:29] Tyler Byrd:

Awesome. Correct me if I’m wrong. When I look at digital, I think we’re constantly changing. It’s a rapidly-evolving space. If I were to go back and look at the music industry, especially during that area, I feel like that evolved even faster, and changed more quickly. Would that be right?

[00:02:49] Adam Kurzawa:

I think that’s accurate. The bigger piece of that as well is that, music had a lot to gain or lose because of that rapid change. Whereas, the changes in digital are ever present and always happening, but they’re happening sometimes on a scale where it’s not necessarily disrupting businesses, or at least it wasn’t before. Now, you’ve got The Ubers of the world changing transportation, and all of that, but with music, there was a definite land-sea change, where people went from physically going to a store and buying a product to then pivoting over and just streaming everything, or thinking they were getting everything for free illegally off the Internet. A massive change in consumer behavior, and not something I think the music industry fully recovered from, but they’ve certainly changed to adapt to.

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[00:03:42] Tyler Byrd:

I felt like that happened almost overnight. It felt like the iPod came out, and then from that point forward, also we had digital devices. We didn’t have CDs or tapes anymore. In a blink of an eye, everything was online.

[00:03:55] Adam Kurzawa:

It’s funny. I think you and I were talking about this once before. I was at a creative week event, and Nick Law, who’s at RGA, which is a massive, massive company in our space, was giving a talk. He was talking about how those changes happened, and people missed the plot a little bit about why the change happened. He used two examples that I think are really, really poignant. One was Apple. You had people that, for decades of their life, bought cassettes, vinyl, CDs. It was even, I guess Napster was the big change, where it started to become free. What Apple realized with the iPod, and with streaming and downloading MP3 files was that, they weren’t in the business of selling an artifact, like the record and the packaging, all that. They were selling a great experience of listening to music. Amazon is probably the other one that’s just a massive example that he mentioned. You had, we can remember all those stores that used to be on every corner. You had a Borders, or you had a Barnes and Noble, and they were selling physical books, but Amazon was thinking about selling the experience of reading. If I want you to be able to read something conveniently, why not have a Kindle? You can get the book, and by the way, I can get it to you overnight, and you don’t have to come back to the store because it’s out of stock. Those things are, to some of your listeners here that are in the library space, I would challenge them to think about looking at not being in the business of renting books, but building up that experience of learning, and doing it in a community setting, because I think that still has a lot of value, and to me has always been a really powerful thing about the library space that needs to be carried on for future generations. If they can capture that digitally, then great.

[00:05:46] Tyler Byrd:

I 100% agree with you. That whole change, and that shift in the tide right now is something libraries are going through. Technology has moved so quickly that we’re seeing, year over year, decrease in the number of people coming into library branches, and the number of people that are actually checking out those physical, print books from libraries. It’s something that libraries are trying to pivot and learn how to deal with right now. With that, though, where they get into is, [Inaudible 00:06:15] moving into the digital space. They have websites, where they’re communicating with patrons, and sharing information. I’ll tell you one of the problems that they have, that I hear all the time, is this idea that we just have way too much content. This site hasn’t changed in a long time. Different people have come through and created content. It gets placed in a little bit different places all the time, and so they’re always feeling like, “Hey, I have way, way too much content on this site, and I just don’t know what to do with it.” I know you guys have done a ton of really big projects. The one that stood out to me was your Travel+Leisure project, because that’s a site that just, again, has enormous amount of content on it, and you guys did a phenomenal job with that. I really love that project. Can you walk us through what is it that you all do, and when it comes to big content sites, and maybe some of that process, and tools that you use?

[00:07:05] Adam Kurzawa:

Yeah, sure. Thank you. That period of time, where we were working with, no pun intended, Time, was a lot of fun. We wound up leveraging that first project, with Travel+Leisure, and building out a more robust design system that could be used across multiple publications, that it included Food & Wine, and Cooking Light Light, and Essence, and several others. They’ve since, obviously, been purchased by Meredith, so where that work lives in the digital ecosystem is anyone’s guess. What we really like to do, and this isn’t just a publishing related thing, it’s really any client we have that has content. Whether it’s a sexy publication like a Food & Wine or a business that’s dealing with home healthcare, like Visit Nurse Service of New York. Two opposite sides of the spectrum. Those principles of content strategy are identical. We come in during our discovery periods with clients, which is really our first touch point, and one of the things we do is a really deep dive into their content. We do a content inventory. This is things like taking a look, both through their CMS and the front end of their website, where they’re actually publishing the content, and users can see that content. Scraping analytics, and looking at, we’ll sometimes have a client say, “This type of content is what everyone comes to our site for, and the data will tell us a completely different story. That’s a really interesting trust point with the client, because we can have two conversations about that. They’re either completely right, and that content is actually really valuable, and they’re just burying it in a place that’s not correct on their website, or they’re not tagging it currently from a technology perspective, to come up in search and be surfaced. Or, they might actually be wrong from an editorial standpoint, and that’s what some of these exercises really help us to contextualize, that problem, for them. What we’re doing there is, we’re looking at how much content is there, the format of it. Where does it live? Who’s responsible for creating it and the upkeep of it? How does it get published? What does that governance and workflow process like? To really help them see what we’re seeing, we’ll do a competitive analysis, and look at not just their direct competitors, but others that are disruptors in their space, that are doing a sliver of what they do, but really excelling at it, or using technology in an interesting way. The content audit that we do, we’ve got some very strict guidelines when we’re looking at, does a piece of content meet a user need? Does it meet a business need? Is the tone and voice of this content even on brand for your brand identity, or is it in this otherworldly voice that makes no sense and is out of context. Is it current and accurate information, that’s informative and engaging? From there, we’re then looking at a gap analysis, where we’re also looking at taking that competitive analysis. Are there things that they’re missing out on? Really, just missed opportunities, and really what this sums up is a four-piece look at content. One is, what do you have that we think, as an organization, you should really keep and elevate? What are the pieces that you should maybe rewrite and keep? What are those pieces that you should really just scrap, because they’re not right from a brand standpoint, from a tone, from a content standpoint? They’re not driving any traffic, those three. Then, the last one is the gap. What are your competitors writing about that you’re not looking at? Is there an opportunity that no one else in your field has yet tackled appropriately in the context of what you do, and how can you own that, and really drive that? We’ve talked before. The challenge we’re having, and our team as early or as recently as yesterday was talking about this, is the clients that really go for this rigorous process with us, they leave with a lot of great information and tools to then revitalize and rejigger their content, to be more positive to what they need the results to be. Anyone that’s either on a workout regimen or going to a personal trainer, if you don’t have that coach around to help you implement, sometimes we see that part, that handoff die off, so we’re now looking at, what does that next phase of the engagement look like? You certainly don’t want us writing your content for you. We could certainly do that, get a copywriter, that kind of thing, but you know your business best. How do we keep you on task and accountable to those principles that we laid out, and then re-evaluate and look at the analytics to see that you’re doing that job? When you get people to realize how important content strategy is to the success of their site, no one’s coming to your website, because it looks sexy, or it’s got some hot new feature. They’re coming to engage and learn, and get something useful out of it, and then if you can hook them with that content, they’ll continue to come back. That’s where the value is, and that’s all content.

[00:12:06] Tyler Byrd:

I heard somewhere once that good design is something that doesn’t get in your way and interference with what you’re trying to do. I think that’s 100% true.

[00:12:14] Adam Kurzawa:

Absolutely.

[00:12:14] Tyler Byrd:

It plays into that idea.

[00:12:17] Tyler Byrd:

Hey, all. I wanted to share with you real fast about a webinar that we’ll be putting on the third Thursday of this month. For any of you out there that are struggling with your library’s current website, we’re putting together a webinar that’s going to cover some of the best tips and tricks that you can implement on your side to help with too much content or poor content organization, ADA accessibility, and how to help people with disabilities use your website effectively, general design tips for how to improve the user experience and the user flow, and really overall, how to make your website that’s a little bit more patron-first and patron-centric. We want to give them the best experience possible, and we really want them to have something where they feel like it’s the same experience they get if they came into a physical branch. At the end of the day, your website is really just your digital library branch, and it’s important that, for those patrons that are using digital services through your library, that they really are getting the best experience possible. Again, if you’re interested, head on over to meetpiola.com/webinar. That’s meetpiola.com/webinar. You’ll find the newest webinar series that we’re putting together, and I think it’s going to be a really big help for any of you out there that are looking to improve just a little bit, that user experience online. Let’s head back to our interview. Thanks.

[00:13:43] Tyler Byrd:

There was a lot there. You touched on some really cool points. One of them, in the beginning that you had mentioned, was this idea that we get attached to our belief system around content, and something we think is really, really important, but that when you look at traffic and engagement of that, it is not really coming through and showing that you’re customers or your patrons feel that it’s as important. How do you actually compare those two? Is that something where it’s popping up, and someone says, “Hey, these are things I have to keep,” for some reason? Then, you’ve going back and looking at some data or some analytics to show them otherwise?

[00:14:23] Adam Kurzawa:

We’re highly collaborative, and whether we’re on a Zoom video conference, or we’re sitting there with a client in person, we like to pride ourselves on having really difficult discussions on projects as early as possible. Not in a confrontational way, but in a way that we want to make your business, or your website, or your content, whatever your objectives are, we want to make that better, and add value. We’re just really upfront about it. Our team, we’ve got a couple people on our experience team that really take the reins on the content strategy side of the engagement. We’re able to display things, in not just a keynote or PowerPoint deck, where we’re walking through what the objectives are, but having supporting documentation that we provide in larger spreadsheets that breaks out all of your historical content, and almost like a rating system for how we would judge the validity of whether this is important content or something we need to address in a different way. We’ll just break that out in chunks. We’ll have a meeting, like, “This is table stakes. This is all good stuff. We’re going to do more of this, this top tier one content.” Then, we’ll look at tier two, and the things we think maybe should be rewritten. It’s that third one that usually gets to be a little prickly, where you’re telling a business, or an editor, or a stakeholder that these 5 to 10 pieces of content that they’re really passionate about just might be missing the mark. We love those discussions. Let’s talk about why. Are you seeing something on a competitor’s site, where they’re writing about this stuff, and you’ve come back to read it? Help them make the case to us about why we should look at it in a different light. A lot of times, they’ll just, the data is overwhelming. We also have the advantage of having been an agency for 15 years, and being through a lot of these discussions that we’re usually able to explain to someone about why, let’s not get attached to this stuff. Let’s focus on the good, and what we can improve, and not waste your energy on these negative pieces here that aren’t going to impact your business.

[00:16:31] Tyler Byrd:

Perfect. Now, we have this Excel spreadsheet, where we know what we need, and what’s working, and where we want to fill in with additional content. Are there any kind of tools you’re using to figure out how to put that all together into an overarching site map, or information architecture, that you’re going to deploy?

[00:16:52] Adam Kurzawa:

There’s a few. The one that jumps out to me, that we use very early on. For example, if we’re coming in to do a redesign project today, one of the things we’ll ask a client, is say, “Hey, you know, you’ve got your current site up now.” As we’re doing our scrape of your site, just to audit what you’ve got, we use a tool called TreeJack, which can be implemented into surveys on an existing site. That allows us to look at the site architecture, where people are clicking, where are they going. Put almost fictitious trees, like I think we were working with a large animal organization that allowed for adoption, and the idea was, if you wanted to adopt a pet in your region, how would you get there? Starting to see how people would navigate through the site is really illuminating, and can let you know where there’s blockers or maybe missteps in the site’s information architecture. We’ll take that data along with the audit that we do, where we’re looking at all of the content, plus tools that everyone is aware of like Google Analytics, etc., to really inform those initial audit outcomes and recommendations going forward.

[00:18:07] Tyler Byrd:

That’s nice. It sounds like just a super lightweight way to deploy an idea of content structure, and see if that’s going to work for the customers and make sense to them.

[00:18:17] Adam Kurzawa:

What’s fun about it is, once we’re in, whether it’s wireframing or we’re doing some light design very early on. You then have the ability to go back and share some of those things, almost in a prototype phase, and AV test some solutions, and really validate. Part of our purpose-driven design philosophy at ExpandTheRoom is that anyone’s opinion is just an unverified fact. It’s just a hunch, and we want to verify it as soon as possible, and make sure that what we’re putting forward as a solution actually has something to support it, and there’s meat to it.

[00:18:48] Tyler Byrd:

I am so on the same page with that. We talk about it a little differently. We call it objectivity versus subjectivity. Subjectivity doesn’t help us. Let’s be objective. Let’s use the data, and actually what’s happening, versus our gut feeling and how we feel about it in a subjective way. Yeah. That’s sweet. I like this idea of the tree map. Do you look at it, and are you able to use it? In a way that you can say, “Hey, we’re going to test kind of terms, and the words that we use, to see what relevance those have in helping people find content faster.”

[00:19:21] Adam Kurzawa:

I’m sure if we do that with TreeJack, and I know that there’s other tools that our team uses for that. I’m sadly the wrong person to know exactly what those are, but yeah. That gets into when we are working with their team, with a copywriter, and refining that brand positioning statement, or new pieces of content that they want to test out, I know that there are services that we’ve used before to test that content out.

[00:19:48] Tyler Byrd:

Moving on, we have a good idea. We know what our content plan is, and we know how it’s going to lay into our site and our information architecture overall. How do you make sure that people…? Do you guys come back and check? What’s happening there, to make sure that it’s actually being implemented consistently after the site’s launched?

[00:20:10] Adam Kurzawa:

That’s a great question, and it’s, look. I’d be lying if I said it’s not something I think most agencies struggle with. Especially if you’re working in a particular instance, and it’s project-based, where the launch of the site is the quote-unquote “end” of the project. The easy part is the content that we suggest that they keep. Doing that migration, that’s step one. Getting all that over, so they’re ready for launch. It’s the writing of the new content. That’s the tougher part. We certainly like to work in recurring or retainer situations, where we’re continuing to maintain their site, or evolve it, or work on other small projects with them. We find those touch points, we like to install, whether it’s biweekly or monthly, milestone check-ins, where we can just have really frank conversations about how it’s going with them. Sometimes, it’s also having worked in this industry as well, personnel can change. We’re also really cognizant of anything we deliver, we try to deliver it in a way that a new employee could come in, and be given that role, and be able to work with those materials. We think that’s really key, that handoff and that transition. It’s not just about, “Hey, yeah. You’ve been here for 10 years. I know you know everything. Here’s the three things you need to focus on.” We want to present it in a way, and oftentimes we’ve actually videotaped us presenting the work, so that they have that artifact for when new people come in and find that to be valuable. Those check-ins are where we really try and do that, and it’s a case-by-case basis. We have a client now in the nonprofit space that, we’ve delivered the site design. It’s ready to be launched. They’ve migrated the content over, and because their current site is functional, and it’s okay, it’s not broken, and they need to replace it tomorrow, they’re actually self-indicating that they’re going to take three months and build out their new content, and launch later in Q2, early Q3. That’s the best ever, right? They’ve heard the recommendations, they trust the recommendations. They know that it’s going to take a lot of work, and they’re going to dedicate their own time to do it. Those checkpoints, on a monthly basis, have been really great, because it’s, “How are you doing?” You’ve got 200 articles left to write. You’ve done 50, great. Now, we’re at 150. Is there anything we can help answer? Do you want us to just take a quick look at anything, and make sure it matches the strategy?

[00:22:32] Tyler Byrd:

There’s two things there that you touched on, I think are just crucial. That first one is the fact that you’re looking down the road and saying, “Hey, in a few years, what are the possibilities as far as staff transitioning and movement, and how do we continue to communicate the plan and the strategy, so that it stays in effect?” Not many people are doing that. I think it’s a really big driver behind just really poor information architecture, and where things start falling apart, so the fact that you’re considering that, and building tools around that, and helping your clients with that, I think is fantastic. The other part is this idea of the check-ins, and maintaining the strategy, and looking at it. I’m curious. Do you get into a place where you ever go back and do a content audit again, let’s say a year or two years down the road, where you’re going to re-evaluate everything based on the data, and take the same approach?

[00:23:23] Adam Kurzawa:

We have done that with one or two clients that we’ve had very long, meaning three to five year relationships with. Usually, year one, year two, if they’re abiding by the strategy, they’re either seeing consistent or, the curve is going up in their results insofar as traffic and happiness by the client. Or, they’re hitting a road bump, and they ask us to come back in and re-evaluate. We’ve had one or two, where we have gone back and done almost a re-audit of everything. There’s always room to improve, right? Not just technology and thoughts about design and content are changing, but their business is sometimes being challenged by external factors. Competition in the marketplace, maybe people’s desire, or want, or need for a particular product isn’t as high as it was when we started the project. Those things all have an effect on it. I think we should be doing it with every single client. Obviously, sometimes that comes down to if the team that was there when we started the work is still there, or sometimes someone will bring in a different shop when they bring in new employees. That’s the old, musical chairs, with a CMO. A chief marketing officer from a company comes in, and brings in a new team, and we’ve benefitted from that, and we’ve lost from that. That’s just the nature of business. The short of it is, though, as a business development practitioner, I take the client services part of that very seriously, and as an organization, we look to build partnerships not projects. Really, people, relationships with people over clients, and many clients we’ve had have become friends of myself and other staff members, and we’re just always looking out for the best interests of them, and how can they succeed, which will ultimately make their business succeed.

[00:25:09] Tyler Byrd:

Very true. Any best practices you could suggest, or maybe even, let me take that a different route. Anything that you would tell someone, let’s say we have a library listener right now, and they’re looking at their content, and they’re going to start working through this process, any sticking points or challenges that you could say, “Hey, these are things that you want to avoid or not do,” or? That might be a tough question.

[00:25:32] Adam Kurzawa:

I think it goes back to some of the things that we proactively help our clients with very early on in that content inventory phase. It’s hard. Especially if you’ve been at, let’s say, you’re at a library, and you’ve been there 5-10 years. It’s hard to take an outsider’s view to your own content. What I would challenge people to do is just think about, forget your site altogether. If you were going to take a piece of paper out, and say, “All right. I want someone to come to my library website.” What are the three things that you want them to know about and act on? Start to just get those down on paper. Then, pull up the site, and just challenge yourself to look at the content you have, and see if it starts to meet those criteria. It’s probably a very early indicator as to whether you’ve just got a homepage that is full of legacy, old, outdated content, or maybe you’re doing a good job on two of those, and the third one is the place you really need to focus some energy on. This stuff is really hard, detailed work. I often think content strategy is the unsung hero of the digital industry. It takes persistence and a lot of hard work to really surface, what are the things that are going to have meaningful change and impact? I would challenge people to take a look at it, and maybe even ask friends and family that maybe haven’t even been on your site. You’d be surprised. You may work somewhere, and your spouse or your best friend may have never seen the site, but they’ve walked into your library. Have them go to and say, “Hey, like, if I told you that I wanted this to really focus on these three things,” how do you think we’re doing? Are we making the mark? You’ll probably get some really interesting findings from that, that could lead you down a path to remedying your content strategy.

[00:27:19] Tyler Byrd:

We’re at the end of the show. I’m going to give you some of our rapid fire questions, here, and we’ll see what your answers are.

[00:27:27] Adam Kurzawa:

Right on.

[00:27:27] Tyler Byrd:

Sound good?

[00:27:28] Adam Kurzawa:

Let’s do it.

[00:27:29] Tyler Byrd:

Let’s do it. Tell me this. What’s a book that you would like to read that you have not read yet?

[00:27:36] Adam Kurzawa:

I just finished White Fragility by Robin DiAngelo, which is transforamtive and blew my mind, and I’m sticking with the blowing my mind phase. I want to read How To Change Your Mind by Michael Pollan. Which, I’ve been told is really just a great look at new science on how psychedlics teaches us about consciousness, dying, addiction, changing mindset, all of that, and habits. I’m going to try and get into that one next.

[00:28:04] Tyler Byrd:

Interesting. All right. You’ll have to let me know how that is.

[00:28:07] Adam Kurzawa:

I will.

[00:28:07] Tyler Byrd:

Cool. Do you prefer content via digital or print?

[00:28:11] Adam Kurzawa:

Print. I know, it’s heresy, being in the industry I’m in. For me, finding out about content is always digital first, whether it’s Twitter, or I’ll see an article come through a feed somewhere. That’s where I get the initial exposure. If I’m going to sit down, and really get into deep, investigative journalism, reporting articles, I always would prefer to read a book or a newspaper, a physical thing. Maybe I’m just getting old, and my eyes are going, but I sit on a screen all day. When I want to focus on reading, and enjoy that experience, I’d like to have something printed.

[00:28:47] Tyler Byrd:

Awesome. I can’t help but think, when I saw you over there with, you’d shaved that beard off, how young you looked.

[Laughter]

The getting old, I’m not so sure about. Tell me this. Do you have a source for marketing or design trends that you like to go to, to keep up to date?

[00:29:06] Adam Kurzawa:

I would say two things on this. One, I’m really fortunate that I have colleagues at my company that are really at the peak of what they do, both in development, and in design, and user experience. I selfishly follow all of our internal department design, department dev channels, and they’re always posting articles there. I’ll go back and read those articles, but one of the things that I did a couple years ago, when I first got into this industry, was there were so many great designers, and just artists that were sharing information on Twitter, and I just made multiple lists that I will use, and just refresh. Maybe I’ll go in every day, or maybe once a week, and just see what they’re talking about, and then go in and read those deeper articles. For me, it’s just been identifying who are those people in the industry that are really at the forefront, and just piggybacking off that knowledge.

[00:29:59] Tyler Byrd:

Perfect. Do you have a favorite library service?

[00:30:03] Adam Kurzawa:

My favorite thing about the library, and I don’t know if I would qualify it as a service, but it is part of their service offering, is always when my kids are kindergarten, little younger, getting them to the library, and getting their first card. That experience is, to me, it’s like a teenager getting their first driver’s license. It’s so exciting. Oh, I have responsibility now! I have this validation to take a book home, and I’m responsible for bringing it back at a certain time. I think that experience is really great.

[00:30:37] Tyler Byrd:

I like that answer. That’s a good answer. Very cool. Adam, if there’s some listeners out there, and they wanted to reach out and pick your brain on some of this stuff a little more, how would they get ahold of you?

[00:30:47] Adam Kurzawa:

Sure. They could certainly write through our contact form on expandtheroom.com, but on a personal level, I’m definitely pretty active on Twitter, which is @kurzawapower, K-U-R-A-W-A-P-O-W-E-R, which is just my last name and power. That’s probably the easiest way to get ahold of me.

[00:31:11] Tyler Byrd:

We’ll put that in the show notes, too. Anyone who’s listening, and wants to reach out, you’ll be able to find it there. Yeah, that’s great. Adam, thanks so much for taking the time this morning, and joining us for the show. I think that you provided a lot of value today, and I think some things that are really going to help some of our listeners deal with that struggle they’re having with content. Thank you for that.

[00:31:32] Adam Kurzawa:

Thanks, Tyler. Thanks for having me on. I think the show’s great. I’ve been listening to the past episodes. I think you’re doing a great job. Keep it up.

[00:31:45] Tyler Byrd:

Hey, everyone. Thanks for taking the time to listen to this episode of Library Figures. Before you go, I wanted to let you know about a webinar that we’re going to be doing this coming week. It’s going to be a little bit different. This time around, we’re going to be talking about content, and content strategy, and how to manage a site when you have way too much content. We’re going to be taking you through some of the strategies that we use to manage sites that have 5,000 pages or more of content for some pretty big organizations. We’ll be breaking down what the processes are, as well as walking you through some of the worksheets, and the frameworks that we’re using, and the software, and those tools, so that when you leave, you’ll be able to take that information back, and actually get a good go at your site, and hopefully make a pretty big impact for what you’re doing. I really think this is probably one of the best webinars that we have ever done. I’m excited about it, and I’m hoping that we’ll see you there. If you’re interested, head over to meetpiola.com, and click that webinar button up there in the top navigation. That’s meetpiola.com, M-E-E-T-P-I-O-L-A.com. Hope to see you there, and look forward to our next episode. Thanks, and take care.

[00:31:39] Tyler Byrd:

Thanks, bud, I appreciate it. With that, we’ll see you all next time.

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